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Bridging the Psychic Distance Through Diaspora Networks: The Case of Polish Firms in Brazil

Author

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  • Aleksandra Wasowska

    (Faculty of Management, University of Warsaw)

Abstract

The objective of this paper is to assess the role of Polish diaspora in Brazil as a possible distance-reducing mechanism, facilitating the entry of Polish firms to the Brazilian market. We conclude that the activity of Polish firms in Brazil is very limited, due to a significant psychic distance between the respective countries. A long perceived distance is driven by a number of ‘psychic distance stimuli’ (i.e. geographic, cultural, administrative and economic differences). The psychic distance may be reduced by frequent exposure to a country, however, we conclude that so far, the Polish diaspora in Brazil has not served as a vehicle for such an exposure.

Suggested Citation

  • Aleksandra Wasowska, 2017. "Bridging the Psychic Distance Through Diaspora Networks: The Case of Polish Firms in Brazil," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 15(70), pages 59-75.
    • Handle: RePEc:sgm:pzwzuw:v:15:i:70:y:2017:p:59-75
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    File URL: https://pz.wz.uw.edu.pl/resources/html/article/details?id=170235
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    More about this item

    Keywords

    Brazil; diaspora; international business; Poland; psychic distance;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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