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The Sixth Estate – The Rule of Algorithms

Author

Listed:
  • Roman Batko

    (Jagiellonian University)

  • Jan Kreft

    (Jagiellonian University)

Abstract

On the basis of the analysis of numerous texts and social phenomena in which the hermeneutical method is applied, we would like to present the following article on a phenomenon that can be observed in new media. We have referred to the phenomenon as the Sixth Estate, the rule of algorithms. Nowadays, digital mechanisms applied for selecting contents, controlling consumer and political behaviour reach far beyond the limit of a marginal phenomenon, and they readily join the mainstream. With the appearance of the Sixth Estate, some other phenomena can be observed, such as mythologisation of abstruse digital mechanisms which interact with a human being, and network cyborgisation. “The rule of algorithms” emphasises the role, or to put it more precisely, the growing hegemony of new media organisations and software developers who work for them, and the will to conquer new fields which have so far seemed to be the bastions of human activities, as it is in the case of the “robo-recruiting” that has just appeared.

Suggested Citation

  • Roman Batko & Jan Kreft, 2017. "The Sixth Estate – The Rule of Algorithms," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 15(68), pages 190-209.
    • Handle: RePEc:sgm:pzwzuw:v:15:i:68:y:2017:p:190-209
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    File URL: https://pz.wz.uw.edu.pl/resources/html/article/details?id=169882
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    More about this item

    Keywords

    the rule of algorithms; new media organisations; digital humanities in management.;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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