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An Analysis Of Tourism Loyalty: The Case Of Santiago De Compostela

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  • Martínez Roget, Fidel
  • Novello, Simone
  • Murias Fernández, Pilar
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    Abstract

    This paper analyses the loyalty of tourists to the destination Santiago de Compostela. Using structural equation modeling (SEM), it examines the theoretical relations between tourist satisfaction, overall and by attributes, and loyalty to the destiny. The results show that loyalty is strongly influenced by tourists’ satisfaction with the various elements that make up the destination (accommodation, catering, cultural and natural heritage, security, etc.), whereas tourists’ overall satisfaction does not seem to have an impact on tourists’ loyalty. The conclusions derived from work can be used by public and private institutions responsible for the managing the city of Santiago de Compostela.

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    File URL: http://www.usc.es/econo/RGE/Vol18_2/castelan/art1c.pdf
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    Bibliographic Info

    Article provided by University of Santiago de Compostela. Faculty of Economics and Business. in its journal Revista Galega de Economía.

    Volume (Year): 18 (2009)
    Issue (Month): 2 ()
    Pages:

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    Handle: RePEc:sdo:regaec:v:18:y:2009:i:2_1

    Contact details of provider:
    Postal: Avda Xoan XXIII S/N, 15704 Santiago de Compostela
    Web page: http://www.usc.es/econo/RGE/benvidag.htm
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    Related research

    Keywords: Santiago de Compostela / Tourism / Satisfaction / Loyalty;

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