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Концепция развития автомобильного спорта в России // The Concept of Development of Automobile Sport in Russia

Author

Listed:
  • A. Ilin B.

    (Moscow Financial-Industrial University “Synergy”)

  • А. Ильин Б.

    (Московский финансово-промышленный университет «Синергия»)

Abstract

The subject of research. The article presents the author’s proposals for the development of the automobile sports industry in Russia.Purpose. The purpose of the author was to identify key stakeholders in the interaction of international and Russian management structures; key problems of automobile sport and strategic actions to address them.Methodology. The author presented empirical data of the audience of Formula 1 and the Russian racing series.Results. The author identified the tools for the development of automobile sport with a business component for Russian stakeholders and Liberty Media — the owner of the business “Formula 1”.Discussion. The author offered strategic actions and tools, taking into account the genesis of this branch, aimed at the development of this unattractive as up to the present moment branch of automobile sport. Предмет. В статье изложены авторские предложения по развитию отрасли автомобильного спорта в России.Цели. Определить ключевых стейкхолдеров при взаимодействии международных и российских управленческих структур; ключевые проблемы автомобильного спорта и стратегические действия по их решению.Методология. Представлены эмпирические данные зрительской аудитории «Формулы‑1» и российских гоночных серий.Результаты. Выявлены инструменты развития автомобильного спорта с бизнес-составляющей для российских стейкхолдеров и Liberty Media — собственника бизнеса «Формула‑1».Выводы. Предложенные стратегические действия и инструменты с учетом генезиса развития данной отрасли направлены на развитие до настоящего момента малопривлекательной отрасли автомобильного спорта.

Suggested Citation

  • A. Ilin B. & А. Ильин Б., 2019. "Концепция развития автомобильного спорта в России // The Concept of Development of Automobile Sport in Russia," Мир новой экономики // The world of new economy, Финансовый университет при Правительстве Российской Федерации // Financial University under The Governtment оf The Russian Federation, vol. 13(1), pages 48-66.
    • Handle: RePEc:scn:wnewec:y:2019:i:1:p:48-66
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