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Methodological Approach to Assessing Prospects for Strategic Transformation of Retailers

Author

Listed:
  • M. Chorna

    (Kharkiv State University of Food Technology and Trade, Kharkiv, Ukraine)

  • R. Buhrimenko
  • A. Zonwire

Abstract

The article presents a methodological approach to assessing prospects for strategic transformation of retailers by creating free competition for fundamentally new markets, which are – the blue oceans . The approach was developed in agreement with the principles of the matrix method using modern attributes-indicators of the specific character of the activities of retailers, namely the volume of the non-food group of goods and the share of the Internet network in the structure of the retailers’ turnover.

Suggested Citation

  • M. Chorna & R. Buhrimenko & A. Zonwire, 2019. "Methodological Approach to Assessing Prospects for Strategic Transformation of Retailers," Вестник Киевского национального университета имени Тараса Шевченко. Экономика., Socionet;Киевский национальный университет имени Тараса Шевченко, vol. 3(204), pages 51-56.
    • Handle: RePEc:scn:pnoeeq:204a7
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