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Тенденции Развития Украинского Рынка Светопрозрачных Конструкций

Author

Listed:
  • ФИЛИППОВА С.В.

    (Одесский национальный политехнический университет, Одесса, Украина)

  • ОКЛАНДЕР Т.О

    (Одесский национальный политехнический университет, Одесса, Украина)

Abstract

В статье выделены этапы развития рынка светопрозрачных конструкций. Проведен корреляционный анализ влияния показателей регионального развития на производство светопрозрачных конструкций. Констатировано, что рынок светопрозрачных конструкций можно квалифицировать как рынок монополистической конкуренции, на котором для повышения конкурентоспособности решающее значение имеет маркетинговая деятельность с акцентом на использовании неценовых средств воздействия на поведение потребителя.The stages of market of transparent constructions development are distinguished in the article. The cross-correlation analysis of influence of indexes of regional development is conducted on the production of transparent constructions. It is established that the market of transparent constructions can be characterized as a market of monopolistic competition, on that for the increase of competitiveness marketing activity has a decision value with an accent on the use of неценовых facilities of affecting behavior of consumer.

Suggested Citation

  • Филиппова С.В. & Окландер Т.О, 2013. "Тенденции Развития Украинского Рынка Светопрозрачных Конструкций," Economics: time realities Экономика: реалии времени, CyberLeninka;Одесский национальный политехнический университет, issue 4 (9), pages 64-74.
    • Handle: RePEc:scn:032811:15934895
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