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Основные Направления Совершенствования Механизма Планирования Ассортимента На Основе Маркетинговой Концепции

Author

Listed:
  • ВИЧЁРКА Е.И.

    (Санкт-Петербургский Государственный Университет Технологии и Дизайна)

  • НИКИТИНА Л.Н.

    (Санкт-Петербургский Государственный Университет Технологии и Дизайна)

Abstract

В статье проведен краткий обзор методов, используемых при планировании ассортимента, и предложен путь совершенствования этих методов на основе маркетинговой концепции посредством выделения и анализа факторов влияния по трем зонам: клиентоориентированной, зоне компетентности и зоне менеджмента.The article provides a brief overview of the methods used in the planning of the assortment, and offered a way to improve these methods on the basis of a marketing concept by means of selection and analysis of the factors of impact on the three areas: customer-oriented, the area of competence and zone management.

Suggested Citation

  • Вичёрка Е.И. & Никитина Л.Н., 2013. "Основные Направления Совершенствования Механизма Планирования Ассортимента На Основе Маркетинговой Концепции," Научный журнал НИУ ИТМО. Серия «Экономика и экологический менеджмент», CyberLeninka;Федеральное государственное автономное образовательное учреждение высшего образования «Санкт-Петербургский национальный исследовательский университет информационных технологий, механики и оптики», issue 2, pages 1-7.
    • Handle: RePEc:scn:031903:16469256
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