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Competitors marketing and competitors relations: cooperation as a way to market success

Author

Listed:
  • Котляров И. Д.

    (Санкт Петербургский государственный университет низкотемпературных и пищевых технологий)

Abstract

Рассматриваются вопросы соперничества и сотрудничества между конкурентами. Предложена матрица типов рынков по критериям «сотрудничество-конкуренция». Сформулированы понятия маркетинга конкурентов и связей с конкурентами. Уточнено понятие маркетинговых коммуникаций. Рассмотрены основные способы организации сотрудничества с конкурентами.The present article is dedicated to the problem of cooperation and competition between companies. A matrix of types of markets (based on cooperationcompetition criteria) is proposed. New concepts of competitors marketing and competitors relations are formulated. The notion of marketing communications is amended. Main types of cooperation with competitors are analyzed.

Suggested Citation

  • Котляров И. Д., 2010. "Competitors marketing and competitors relations: cooperation as a way to market success," Научный журнал НИУ ИТМО. Серия «Экономика и экологический менеджмент», CyberLeninka;Федеральное государственное автономное образовательное учреждение высшего образования «Санкт-Петербургский национальный исследовательский университет информационных технологий, механики и оптики», issue 2, pages 54-63.
    • Handle: RePEc:scn:031903:14635560
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