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Фармацевтический Менеджмент И Методы Инновационного Предпринимательства

Author

Listed:
  • Омельченко Евгений Витальевич

    (Российская Академия предпринимательства)

  • Зайцева Олеся Владимировна

    (Российская Академия предпринимательства)

Abstract

Обсуждается тема малого предпринимательства в сфере аптечных продаж, в том числе распространение лекарственных препаратов через аптечные продажи, широко дискутируемая в литературе последних лет. Данная тема представляется сегодня очень актуальной как для медицинских работников, так и для топ-менеджеров организаций, осуществляющих продажи.Activities of small business in the field of pharmaceutical sales including spread of drugs through pharmacy sales widely debated in recent professional publications are discussed. The theme is very relevant today for both medical professionals and top managers of entities engaged in the sale.

Suggested Citation

  • Омельченко Евгений Витальевич & Зайцева Олеся Владимировна, 2010. "Фармацевтический Менеджмент И Методы Инновационного Предпринимательства," Modernization. Innovation. Research МИР (Модернизация. Инновации. Развитие), CyberLeninka;Общество с ограниченной ответственностью Издательский Дом «Наука», issue 4, pages 83-89.
  • Handle: RePEc:scn:028891:14995447
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