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Управление Комплексом Продвижения На Потребительском Рынке

Author

Listed:
  • Камалова Татьяна Абдулкамаловна

    (the Daghestan state technical university)

  • Атуева Энара Бадурсултановна

    (the Daghestan state technical university)

  • KAMALOVA

Abstract

Становление рыночной экономики порождает необходимость нового экономического мышления, новых подходов к управлению продвижением на потребительском рынке. В условиях усиления конкурентной борьбы на потребительском рынке необходим поиск эффективных маркетинговых коммуникаций, позволяющих прочно удерживать рыночные позиции и наращивать объемы сбыта, сохраняя существующих потребителей и привлекая новых.

Suggested Citation

  • Камалова Татьяна Абдулкамаловна & Атуева Энара Бадурсултановна & Kamalova, 2010. "Управление Комплексом Продвижения На Потребительском Рынке," Бизнес в законе. Экономико-юридический журнал, CyberLeninka;Издательский дом Юр-ВАК, issue 3, pages 183-185.
    • Handle: RePEc:scn:027818:14513037
    as

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