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Модель Информационного Обеспечения Маркетингового Потенциала Предпринимательской Структуры

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  • БОРИСКИНА Т.Б.

    (Волгоградский государственный технический университет)

Abstract

Наличие информационно-коммуникационных технологий, а также методы их управления в предпринимательской структуре следует выделить, как факторы, способные в определенной степени ослабить воздействие на стабильность бизнеса внешней среды и, как следствие, вероятность возникновения рисковых ситуаций, что дает дополнительные возможности для быстрого и гибкого реагирования на изменения во внешней среде.

Suggested Citation

  • Борискина Т.Б., 2008. "Модель Информационного Обеспечения Маркетингового Потенциала Предпринимательской Структуры," Creative Economy Креативная экономика, CyberLeninka;Общество с ограниченной ответственностью Издательство «Креативная экономика», issue 10, pages 26-33.
    • Handle: RePEc:scn:016458:16636895
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