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Механизмы Повышения Конкурентоспособности Региона: Маркетинг Территорий

Author

Listed:
  • Константиниди Христофор Александрович

    (Финансовый университет при Правительстве РФ)

Abstract

В статье уточнено понятие конкурентоспособности региональной экономической системы, определена роль маркетинга территорий в процессе повышения конкурентоспособности региона, проведен анализ применения инструментов маркетинга территорий в Краснодарском крае. Предложен механизм внедрения инструментов маркетинга территорий в систему управления социально-экономическим развитием региона.The paper clarifies the concept of competitiveness of the regional economic system. It defines the role of marketing areas in the process of increasing the competitiveness of the region. The author represents an analysis of the use of marketing tools territories in the Krasnodar Territory. The scientific article reveals the mechanism of the implementation of marketing tools territories to the control system of regional social and economic development.

Suggested Citation

  • Константиниди Христофор Александрович, 2014. "Механизмы Повышения Конкурентоспособности Региона: Маркетинг Территорий," Вестник Адыгейского государственного университета. Серия 5: Экономика, CyberLeninka;Государственное образовательное учреждение высшего профессионального образования «Адыгейский государственный университет», issue 3 (150), pages 147-151.
    • Handle: RePEc:scn:013827:15763299
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