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Целевые Группы, Функции И Измерители Результативности Внутреннего Маркетинга Мест

Author

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  • Рожков К. Л.

    (Национальный исследовательский университет «Высшая школа экономики»)

Abstract

В статье рассматриваются элементы комплекса маркетинга мест, направленные на потенциальных жителей и местное население территории. Анализируются основные теоретические взгляды на проблему маркетинга населения, сформировавшиеся к настоящему времени. Приводится авторская точка зрения на состав целевых групп, функций и критериев результативности внутреннего маркетинга мест.

Suggested Citation

  • Рожков К. Л., 2011. "Целевые Группы, Функции И Измерители Результативности Внутреннего Маркетинга Мест," Проблемы современной экономики, CyberLeninka;Общество с ограниченной ответственностью «Научно-производственная компания «РОСТ», issue 4, pages 232-235.
    • Handle: RePEc:scn:004883:13966546
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    Citations

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    Cited by:

    1. Kirill Rozhkov, 2013. "Residential satisfaction in place market segments," HSE Working papers WP BRP 06/MAN/2013, National Research University Higher School of Economics.
    2. Kirill Rozhkov, 2013. "Beneficiaries of a place: whose life is better?," HSE Working papers WP BRP 05/MAN/2013, National Research University Higher School of Economics.
    3. Kirill Rozhkov, 2012. "Segmentation of inhabitants in place marketing: the case of karelian towns," HSE Working papers WP BRP 02/MAN/2012, National Research University Higher School of Economics.

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