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МАРКЕТИНГОВИЙ АНАЛІЗ ТА ЦІНОУТВОРЕННЯ НА ПІДПРИЄМСТВІ // Marketing analysis and pricing at the enterprise

Author

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  • Лепьохін, О. В.

    (Класичний приватний університет)

Abstract

The purpose and scope of marketing research, that significantly influence the transformation of models of complex economic analysis of the enterprises’ activity and its target orientation, have been studied. Factors, which influence marketing analysis and pricing at enterprises, have been determined. Methods of marketing analysis and pricing at enterprises have been suggested. Досліджено мета і поле маркетингових досліджень, що значно впливають на трансформацію моделей комплексного економічного аналізу діяльності підприємств і його цільову орієнтацію. Визначено чинники, що впливають на маркетинговий аналіз та ціноутворення на підприємствах.Запропоновано методи маркетингового аналізу та ціноутворення на підприємствах.

Suggested Citation

  • Лепьохін, О. В., 2011. "МАРКЕТИНГОВИЙ АНАЛІЗ ТА ЦІНОУТВОРЕННЯ НА ПІДПРИЄМСТВІ // Marketing analysis and pricing at the enterprise," Вісник Житомирського державного технологічного університету. Серія: Економічні науки // THE JOURNAL OF ZHYTOMYR STATE TECHNOLOGICAL UNIVERSITY. SERIES: ECONOMICS, Житомирський державний технологічний університет // ZHYTOMYR STATE TECHNOLOGICAL UNIVERSITY, vol. 58(4).
    • Handle: RePEc:scn:000ven:61756
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