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МАРКЕТИНГОВІ КОМУНІКАЦІЇ В СУЧАСНОМУ МЕНЕДЖМЕНТІ // Marketing communications in the modern management

Author

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  • Пацалюк, Катерина Олександрівна

    (Житомирський державний університет імені Івана Франка)

Abstract

The article is devoted to marketing communications and their role in ensuring the stability of the company’s peformance. The essence and peculiarities of the functioning of marketing communications in the context of sustainable development have been disclosed. Присвячено питанням маркетингових комунікацій та їх ролі у забезпеченні стабільної діяльності підприємства. Розкрито суть та особливості функціонування маркетингових комунікацій в умовах сталого розвитку.

Suggested Citation

  • Пацалюк, Катерина Олександрівна, 2013. "МАРКЕТИНГОВІ КОМУНІКАЦІЇ В СУЧАСНОМУ МЕНЕДЖМЕНТІ // Marketing communications in the modern management," Вісник Житомирського державного технологічного університету. Серія: Економічні науки // THE JOURNAL OF ZHYTOMYR STATE TECHNOLOGICAL UNIVERSITY. SERIES: ECONOMICS, Житомирський державний технологічний університет // ZHYTOMYR STATE TECHNOLOGICAL UNIVERSITY, vol. 63(1).
    • Handle: RePEc:scn:000ven:29241
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