IDEAS home Printed from https://ideas.repec.org/a/scm/usvaep/v21y2021i1(33)p78-87.html
   My bibliography  Save this article

Cultural Differences In Business Communication

Author

Listed:
  • Oana COSMAN

    (“Ştefan cel Mare†University of Suceava, Romania)

Abstract

Since business is a collaborative activity, intercultural communication has developed into being an essential part in the business world.Understanding how to communicate effectively with people from other cultures has become a priority for many organizations as individuals from different cultural backgrounds do not only have different languages, but also different rules and strategies of interacting. As a consequence, problems of intercultural misunderstanding often arise in multinational organizations because of the difficulty of finding appropriate ways to communicate intentions, expectations, attitudes, feelings, and beliefs. The paper gives an overview of the interdisciplinary field of intercultural business communication by focusing on some key cultural dimensions identified by Geert Hofstede, such as power distance, uncertainty avoidance, individualism and collectivism, masculinity and femininity, as well as the concept of low- and high-context cultures developed by Edward T. Hall.

Suggested Citation

  • Oana COSMAN, 2021. "Cultural Differences In Business Communication," The USV Annals of Economics and Public Administration, Stefan cel Mare University of Suceava, Romania, Faculty of Economics and Public Administration, vol. 21(1(33)), pages 78-87, June.
    • Handle: RePEc:scm:usvaep:v:21:y:2021:i:1(33):p:78-87
    as

    Download full text from publisher

    File URL: http://www.annals.seap.usv.ro/index.php/annals/article/view/1323/1052
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:scm:usvaep:v:21:y:2021:i:1(33):p:78-87. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Liviu Scutariu (email available below). General contact details of provider: https://edirc.repec.org/data/feusvro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.