Strategic Competitive analysis of a banking organization in UAE: A study on Dubai Islamic Bank, UAE

The Purpose of the present study is to classify the Strategic potential and evaluate the strategic positions and business level strategies of Dubai Islamic Bank. In the present studt, the foremost purpose is to analyze and identify the business level strategies and strategic management of DIB. The key factor of Strategic analysis of Dubai Islamic Bank is to demonstrate by using diverse methods strategic concept and approaches by concentrating in Internal and external environment of the organization. Furthermore, to Evaluate Internal Environment is conducted through different tools such as SWOT, (OCP) Organization capacity profile and (SAP) Strategic Advantage profile in order to highlight the potential strengths and weakness within the organization and how to overcome those raised concerns prior to approaching to any strategies. Also, BCG Matrix framework to analyze internal factor of the organization and address the diverse strategic issues that are critical to identify and addressed as “Stars†under BCG Matrix. The External Environment analysis is carried out by Porter’s five forces model to evaluate Microenvironment and also to analyze the macro Environment PESTLE method has been conducted. Concluded this analysis, it helps to define and identify the best-suited strategy and certainly to improve organization potential profit and sustain competitive business environment t it is beneficial to apprehend ongoing strategy approach. Having said that, as being the Consultant to provide with efficient strategic solutions to Dubai Islamic bank Management. Being a global banking industry, it is significant for Dubai Islamic Bank to sustain the competitive advantage by implementing right strategy of acquiring 100% of Noor Bank to become market leader and increase its financial background as well.