IDEAS home Printed from https://ideas.repec.org/a/scm/rdtusv/v14y2012i14p90-95.html
   My bibliography  Save this article

Research On Tourism Destinations Marketing From The Public Relations’ Perspective

Author

Listed:
  • Gabriela ARIONESEI

    ("Ștefan cel Mare" University of Suceava, Romania)

  • Paul IVAN

    ("Ștefan cel Mare" University of Suceava, Romania)

Abstract

Nowadays, tourism destinations are more and more determined to build a unique and competitive identity and image in consumers’ minds. Even though the marketing of tourism destinations has been awarded an intended purpose, in practice there is a lack of steadiness, sometimes an unexplained deficiency of empirical academic research. In some countries, many without "a tradition in tourism", building a marketing strategy for travel destinations is based on artificial and without substance images/perceptions of real and potential tourists. The paper describes the role of marketing in the domain of tourism, emphasizing the importance of public relations in the promotion process of the region of Bucovina.

Suggested Citation

  • Gabriela ARIONESEI & Paul IVAN, 2012. "Research On Tourism Destinations Marketing From The Public Relations’ Perspective," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 14(14), pages 90-95, December.
    • Handle: RePEc:scm:rdtusv:v:14:y:2012:i:14:p:90-95
    as

    Download full text from publisher

    File URL: http://revistadeturism.ro/index.php/rdt/article/download/46/20
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Christos Amoiradis, 2019. "A Theoretical Approach To Sustainable Tourism Marketing," Economics & Law, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 1(2), pages 1-7.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:scm:rdtusv:v:14:y:2012:i:14:p:90-95. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Iulian Condratov (email available below). General contact details of provider: https://edirc.repec.org/data/feusvro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.