IDEAS home Printed from https://ideas.repec.org/a/sav/journl/v70y2022i4p368-389.html
   My bibliography  Save this article

Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market

Author

Listed:
  • Peter Markoviè

    (University of Economics in Bratislava, Faculty of Business Management, Department of Business Finance)

  • František Pollák

    (Institute of Technology and Business in Èeské Budìjovice, Faculty of Corporate Strategy, Department of Management)

  • Roman Vavrek

    (Technical University of Ostrava, Faculty of Economics, Department of Public Economics)

  • Yaroslava Kostiuk

    (Institute of Technology and Business in Èeské Budìjovice, Faculty of Corporate Strategy, Department of Management)

Abstract

The issue of the impacts of the COVID-19 pandemic on the economy is highly topical at a time of gradual economic recovery. The study presents the results of more than a year and a half of empirical research on changes in consumer behaviour patterns of Slovaks obtained through an analysis of their online interactions with the five main representatives of the e-commerce industry. During both pandemic waves B2C and C2B interactions of a sample of more than half a million customers in the Facebook social network environment were systematically recorded. Subsequently, the data were compared with the reference period one year after the historically first lockdown. The results suggest that during the pandemic, customers switched into completely new patterns of consumer behaviour aimed at maximizing benefits. However, as the pandemic progressed, these patterns combined with the pre-pandemic standard behaviour and created a new, relatively stable evolving trend. This economically significant trend must be considered in business practice.

Suggested Citation

  • Peter Markoviè & František Pollák & Roman Vavrek & Yaroslava Kostiuk, 2022. "Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market," Journal of Economics / Ekonomicky casopis, Institute of Economic Research, Slovak Academy of Sciences, vol. 70(4), pages 368-389, April.
    • Handle: RePEc:sav:journl:v:70:y:2022:i:4:p:368-389
    as

    Download full text from publisher

    File URL: https://www.sav.sk/journals/uploads/0905141804%2022%20Markovi%C4%8D%20-%20SR.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Shusong Ba & Haifeng Bai, 2020. "Covid-19 pandemic as an accelerator of economic transition and financial innovation in China," Journal of Chinese Economic and Business Studies, Taylor & Francis Journals, vol. 18(4), pages 341-348, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Viera Papcunová & Viera Papcunová & Michal Levický & Jarmila Hudáková & Alexandra Gelnická, 2023. "Senior tourism from the point of view of customers' preferences," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(2), pages 199-214, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Taiji Furusawa & Lili Yan Ing, . "G20’s Roles in Improving the Resilience of Supply Chains," Chapters,, Economic Research Institute for ASEAN and East Asia (ERIA).
    2. Jessica Birkholz & Jarina Kühn & Mariia Shkolnykova, 2022. "Exploration or Exploitation: Innovation Behavior of SMEs and Large Firms during the COVID-19 Crisis," Bremen Papers on Economics & Innovation 2203, University of Bremen, Faculty of Business Studies and Economics.
    3. Jiachao Peng & Hanfei Chen & Lei Jia & Shuke Fu & Jiali Tian, 2023. "Impact of Digital Industrialization on the Energy Industry Supply Chain: Evidence from the Natural Gas Industry in China," Energies, MDPI, vol. 16(4), pages 1-32, February.

    More about this item

    Keywords

    COVID-19; pandemic; e-commerce; Facebook; internet; innovation; business management;
    All these keywords.

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sav:journl:v:70:y:2022:i:4:p:368-389. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Renac (email available below). General contact details of provider: https://edirc.repec.org/data/eusavsk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.