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The Curious Case of Vodafone Idea Merger: Is It a Saga of Turbulence or a Move Towards Potence?

Author

Listed:
  • Chhavi Mehta
  • Monika Chopra
  • Sanjay Dhamija

Abstract

In January 2017, Vittorio Colao, the Vodafone Group CEO, and Kumar Mangalam Birla, the chairman of the Aditya Birla Group, announced a merger to form Vodafone Idea. The merger was expected to create a successful telecom company with the largest market share. Contrary to expectations, the merged entity kept struggling on various non-financial and financial business fronts. The current case discusses the motives for the merger, expected synergies, post-merger challenges and financial performance of the combined entity. The case presents the potential future strategies and a dilemma about the prospects of survival and growth of the newly created entity “Vi†.

Suggested Citation

  • Chhavi Mehta & Monika Chopra & Sanjay Dhamija, 2024. "The Curious Case of Vodafone Idea Merger: Is It a Saga of Turbulence or a Move Towards Potence?," Vikalpa: The Journal for Decision Makers, , vol. 49(1), pages 67-78, March.
    • Handle: RePEc:sae:vikjou:v:49:y:2024:i:1:p:67-78
    DOI: 10.1177/02560909241236548
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