IDEAS home Printed from https://ideas.repec.org/a/sae/toueco/v29y2023i7p1947-1953.html
   My bibliography  Save this article

Examining the effects of sales and marketing on performance: An exploratory study of the timeshare industry

Author

Listed:
  • Kwanglim Seo
  • Jungtae Soh

Abstract

The timeshare industry has relied heavily on costly traditional sales and marketing tactics that are extremely labor intensive and consume considerable time and resources. It remains controversial whether conventional sales and marketing strategies are effective in improving firm performance, presenting one of the greatest challenges the timeshare industry is facing. However, while limited research on timeshare is available, there is no scholastic literature discussing this important issue. This study aims to fill this research gap by developing an integrated model to analyze the interrelationships between capital investment, sales and marketing expenses, and performance in the timeshare industry. Findings of this study provide distinct empirical evidence emphasizing the importance of efficient timeshare sales and marketing strategies in contributing to healthy and sustainable growth.

Suggested Citation

  • Kwanglim Seo & Jungtae Soh, 2023. "Examining the effects of sales and marketing on performance: An exploratory study of the timeshare industry," Tourism Economics, , vol. 29(7), pages 1947-1953, November.
    • Handle: RePEc:sae:toueco:v:29:y:2023:i:7:p:1947-1953
    DOI: 10.1177/13548166221128076
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/13548166221128076
    Download Restriction: no
    File URL: https://libkey.io/10.1177/13548166221128076?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:toueco:v:29:y:2023:i:7:p:1947-1953. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.