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Price parity, channel conflict, and hotel rooms in Macao

Author

Listed:
  • Patrick Chang Boon Lee

    (University of Macau, Macao, China)

  • Heng Tang

    (University of Macau, Macao, China)

  • Sarah Wai San Fong

    (University of Macau, Macao, China)

Abstract

The purpose of this research was to determine whether there was price parity for hotel rooms in Macao. The study collected room prices based on hotel star categories at various sales channels. The room prices included three types of booking: reservations made on the day of stay, those made 14 days ahead, and those made 30 days ahead. The results were the same for the three types: price parity was observed for rooms at three-star and four-star hotels but not at five-star hotels. The authors offer explanations for these results and suggestions for hotel guests who intend to book rooms during their visit to Macao.

Suggested Citation

  • Patrick Chang Boon Lee & Heng Tang & Sarah Wai San Fong, 2016. "Price parity, channel conflict, and hotel rooms in Macao," Tourism Economics, , vol. 22(6), pages 1431-1439, December.
  • Handle: RePEc:sae:toueco:v:22:y:2016:i:6:p:1431-1439
    DOI: 10.5367/te.2015.0492
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    Cited by:

    1. Moro, Sérgio & Lopes, Rui J. & Esmerado, Joaquim & Botelho, Miguel, 2020. "Service quality in airport hotel chains through the lens of online reviewers," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).

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