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Effects of Hotel Discounting Practice on Visitors' Perceptions and Visitation Intentions

Author

Listed:
  • Michael F. Sheridan

    (School of Tourism and Hospitality Management, 1810 N 13th Street, 358 Speakman, Philadelphia, PA 19121, USA)

  • Seoki Lee

    (School of Hospitality Management, Pennsylvania State University, 217 Mateer, University Park, PA 16802, USA)

  • Wesley Roehl

    (School of Tourism and Hospitality Management, Temple University, 1810 N 13th Street, Philadelphia, PA 19121–3429, USA)

Abstract

This paper examines the effects of hotels' discounting practice on potential travellers' perceptions of a destination and their visitation intentions. The study adopts an experimental design, using a survey method with scenarios to accomplish its goal. The authors take Philadelphia as the destination and apply various statistical analyses to the data, including t -test, ANOVA and multiple regression. The findings suggest that a hotel's discounting practice does not hurt, but rather enhances potential visitors' perceptions of the destination.

Suggested Citation

  • Michael F. Sheridan & Seoki Lee & Wesley Roehl, 2013. "Effects of Hotel Discounting Practice on Visitors' Perceptions and Visitation Intentions," Tourism Economics, , vol. 19(3), pages 599-611, June.
    • Handle: RePEc:sae:toueco:v:19:y:2013:i:3:p:599-611
    DOI: 10.5367/te.2013.0220
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    References listed on IDEAS

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    1. Hong-Sheng Chang & Han-Liang Hsiao, 2008. "Examining the casual relationship among service recovery, perceived justice, perceived risk, and customer value in the hotel industry," The Service Industries Journal, Taylor & Francis Journals, vol. 28(4), pages 513-528, May.
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