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Research Note: Factors Influencing Online Flight Ticket Purchasing

Author

Listed:
  • Tae-Hong Ahn

    (School of Management, University of Surrey, Guildford, Surrey GU2 7XH, UK)

  • Timothy Jeonglyeol Lee

    (School of Tourism, University of Queensland, Brisbane, QLD 4072, Australia)

Abstract

In spite of the rapid growth in Internet purchasing of products and services in Korea, the buying rate of online flight ticketing remains low. This research investigates the factors that influence online ticket purchasing through a survey of Internet consumers to determine the relationships between convenience, willingness to purchase and trust. From these, the present satisfaction levels can be assessed and future upgrades and requirements can be planned. It is also necessary to determine the background factors that influence Internet-using consumers who visit websites, with a view to simplifying procedures and encouraging repeat visits to the sites.

Suggested Citation

  • Tae-Hong Ahn & Timothy Jeonglyeol Lee, 2011. "Research Note: Factors Influencing Online Flight Ticket Purchasing," Tourism Economics, , vol. 17(5), pages 1152-1160, October.
    • Handle: RePEc:sae:toueco:v:17:y:2011:i:5:p:1152-1160
    DOI: 10.5367/te.2011.0079
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