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Rejoinder: The Rhetoric and Reality of Yield at the Destination Level

Author

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  • Roger March

    (School of Marketing, Australian School of Business, University of New South Wales, Sydney, NSW 2052, Australia)

Abstract

The author comments on the paper by Larry Dwyer, Peter Forsyth, Liz Fredline, Marg Deery, Leo Jago and Sven Lundie, ‘Yield measures for special-interest Australian inbound tourism markets’, published in Tourism Economics , Vol 13, No 3, September 2007, pp 421–440. This rejoinder is followed by a response from Larry Dwyer.

Suggested Citation

  • Roger March, 2008. "Rejoinder: The Rhetoric and Reality of Yield at the Destination Level," Tourism Economics, , vol. 14(2), pages 435-438, June.
    • Handle: RePEc:sae:toueco:v:14:y:2008:i:2:p:435-438
    DOI: 10.5367/000000008784460463
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    Cited by:

    1. Stephen Pratt, 2012. "Tourism Yield of Different Market Segments: A Case Study of Hawaii," Tourism Economics, , vol. 18(2), pages 373-391, April.

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