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Yield Measures for Special-Interest Australian Inbound Tourism Markets

Author

Listed:
  • Larry Dwyer

    (Qantas Professor of Travel and Tourism Economics, University of New South Wales, Sydney, NSW 2052, Australia)

  • Peter Forsyth

    (Department of Economics, Monash University, Clayton, Victoria 3800, Australia)

  • Liz Fredline

    (Sustainable Tourism CRC, Gold Coast Campus, Griffith University, PMB 50, Gold Coast Mail Centre, QLD 9726, Australia)

  • Marg Deery
  • Leo Jago
  • Sven Lundie

    (School of Civil and Environmental Engineering, Centre for Water and Waste Technology, University of New South Wales, Sydney, NSW 2052, Australia)

Abstract

Different tourism stakeholders mean different things by ‘yield’ and this presents a barrier to communication and policy discussion. Primarily, this paper provides an overview of different concepts of yield. It also operationalizes several of these measures using inbound tourism expenditure data for Australia so that the origin markets and market segments identified as generating high yields under the various measures can be compared. The paper further identifies the manner in which the concept of yield can be broadened to embrace sustainable yield by incorporating measures of environmental and social impact. It concludes with a discussion of the policy implications of the study.

Suggested Citation

  • Larry Dwyer & Peter Forsyth & Liz Fredline & Marg Deery & Leo Jago & Sven Lundie, 2007. "Yield Measures for Special-Interest Australian Inbound Tourism Markets," Tourism Economics, , vol. 13(3), pages 421-440, September.
  • Handle: RePEc:sae:toueco:v:13:y:2007:i:3:p:421-440
    DOI: 10.5367/000000007781497809
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    Cited by:

    1. Tanja Dmitrović & Vesna Žabkar, 2010. "Assessing Tourism Supply Quality Using Formative Indicators: Implications for Destination Management," Tourism Economics, , vol. 16(2), pages 405-425, June.

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