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A First Life With Computerized Business Simulations

Author

Listed:
  • Precha Thavikulwat

    (Towson University, USA, pthavikulwat@towson.edu)

Abstract

The author discusses the theoretical lens, origins, and environment of his work on computerized business simulations. Key ideas that inform his work include the two dimensions (control and interaction) of computerized simulation, the two ways of representing a natural process (phenotypical and genotypical) in a simulation, which he defines as a replicable representation of a natural process. The author touches on his professional activities, summarizes his journal articles, accounts for his education, and considers two problems that remain to be resolved: the free rider problem when participants are assigned to work in teams and the measurement reliability problem when a business simulation is used for program assessment. He reflects on the possibility of using business simulation to expand business education in developing countries.

Suggested Citation

  • Precha Thavikulwat, 2011. "A First Life With Computerized Business Simulations," Simulation & Gaming, , vol. 42(3), pages 372-383, June.
    • Handle: RePEc:sae:simgam:v:42:y:2011:i:3:p:372-383
    DOI: 10.1177/1046878110378529
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