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Designing and Deploying Case Studies in an Innovative Comic Book Format: Reflective Essay for the Case ‘It’s Bank Policy’

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  • Debapratim Purkayastha

Abstract

There is growing concern among management educators regarding how to keep their graduate and undergraduate students engaged in their classroom. Even educators who rely on the relatively more engaging case method of teaching have expressed concerns over inadequate preparation of students, their reluctance to read the assigned case and their relatively lower attention spans. Graphic novels or comic book cases have emerged as one of the formats that some educators have started experimenting with. But do cases in comic book format aid learning? If so, how? What are the issues and constraints in designing and deploying such cases? Are there limitations? And what’s the way forward? While reflecting on our experience of designing and deploying a comic book case, we find that this format may not be a silver bullet to tackle all the problems faced by instructors today, but it has great potential to drastically enliven any classroom.

Suggested Citation

  • Debapratim Purkayastha, 2019. "Designing and Deploying Case Studies in an Innovative Comic Book Format: Reflective Essay for the Case ‘It’s Bank Policy’," South Asian Journal of Business and Management Cases, , vol. 8(1), pages 11-26, April.
    • Handle: RePEc:sae:sajbmc:v:8:y:2019:i:1:p:11-26
    DOI: 10.1177/2277977919832110
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