IDEAS home Printed from https://ideas.repec.org/a/sae/sajbmc/v5y2016i2p145-154.html
   My bibliography  Save this article

SELCO India: Solar Energy for the Underserved

Author

Listed:
  • V.S. Pai
  • Chetan V. Hiremath

Abstract

Solar Electric Lighting Company (SELCO) was established in 1995 to serve the energy needs of people living at the base of the pyramid in Karnataka, India. The CEO, Dr Satish Hande, focused on developing need-based customized solar energy products for off-grid customers. During the initial years, the company faced financial problems to meet its operational needs, which was eventually overcome. Solar Electric Lighting Company came up with several innovative products that increased productivity of customers. Though the products sold were priced low, care was taken to ensure that product quality was not compromised. The company subsequently faced several challenges. The appointment of dealers in lieu of its own branches did not deliver desired results. Increase in input costs landed SELCO in losses. Pressure from investors for profits when the company was facing financial crisis was the toughest of them all. Having overcome the obstacles, SELCO became profitable, expanded operations in six states of India and installed 200,000 solar lighting systems in a period of two decades. Several growth options presented themselves to Dr Hande. The most prominent being the need to make a choice of staying focused on customized products for the poor or cater to the upmarket, high-growth and profitable segment.

Suggested Citation

  • V.S. Pai & Chetan V. Hiremath, 2016. "SELCO India: Solar Energy for the Underserved," South Asian Journal of Business and Management Cases, , vol. 5(2), pages 145-154, December.
    • Handle: RePEc:sae:sajbmc:v:5:y:2016:i:2:p:145-154
    DOI: 10.1177/2277977916665929
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2277977916665929
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2277977916665929?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jashim Uddin Ahmed & Niza Talukder & Asma Ahmed, 2020. "Infrastructure Development Company Limited Solar Home System Program: A Sustainable Solution for Energizing Rural Bangladesh," South Asian Journal of Business and Management Cases, , vol. 9(2), pages 219-236, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sajbmc:v:5:y:2016:i:2:p:145-154. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.