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Renew Your Wardrobe: ‘Climbing the Cordillera’

Author

Listed:
  • Katherina Kuschel
  • Francisco Cotapos
  • Sebastián Hercovich

Abstract

Cecilia Membrado is the founder of a marketplace platform for buying and selling second-hand fashionable clothes, that was established in Argentina in 2014. Cecilia needs to take her business to a global scale, starting with opening operations in Chile. The case details all the initiatives taken by the entrepreneur in her start-up and to resolve the issues on her journey to achieve success to the case is largely developed from primary sources.

Suggested Citation

  • Katherina Kuschel & Francisco Cotapos & Sebastián Hercovich, 2016. "Renew Your Wardrobe: ‘Climbing the Cordillera’," South Asian Journal of Business and Management Cases, , vol. 5(1), pages 13-20, June.
    • Handle: RePEc:sae:sajbmc:v:5:y:2016:i:1:p:13-20
    DOI: 10.1177/2277977916634220
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