Power, Ethnic Origin, and Sexual Objectification

In this study, we investigated the effects of primed power on sexual objectification of Caucasian and Asian men and women. As in previous studies, sexual objectification was assessed using an inversion paradigm with face–body compound stimuli. Previous work has shown that participants primed to power do not show the typical drop in recognition performance for inverted face–body compound stimuli, suggesting that they process these stimuli in terms of their individual features, in a manner akin to objects, and quite different from the way in which faces and bodies are normally processed (i.e., configurally). Caucasian male and female participants were primed to high or neutral-power before engaging in an old/new recognition task involving sexualized face–body compound images of Caucasian and Asian men and women. Participants primed to high-power showed a decreased inversion effect for Caucasian models of the opposite gender, but not for Asian models. Thus, power exerts different effects on this specific type of social perception, depending on the ethnic origin of the target. We discuss our results in the context of the extant literature on power and with reference to media stereotyping of Caucasians and Asians.