IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v2y2012i3p2158244012460694.html
   My bibliography  Save this article

Beneficiaries’ Perspective on Service Learning

Author

Listed:
  • Eno Akpabio

Abstract

The literature on service learning is replete with the benefits of this pedagogical approach to students as well as the community. The literature is almost silent on the viewpoints of beneficiaries of service learning projects. The overarching aim of this study was to obtain the reaction of beneficiaries to campaign materials produced by students of an advertising and public relations campaigns course at the University of Botswana. Using in-depth interviews, officials of 13 organizations were asked to evaluate the campaign materials in the indices of how these are aligned to corporate outlook and the brief they gave the students as well as to find out their attitudes toward the concepts. Majority of respondents expressed favorable attitude toward the campaign materials and indicated a willingness to flight the campaigns to give greater mileage to their marketing efforts.

Suggested Citation

  • Eno Akpabio, 2012. "Beneficiaries’ Perspective on Service Learning," SAGE Open, , vol. 2(3), pages 21582440124, September.
    • Handle: RePEc:sae:sagope:v:2:y:2012:i:3:p:2158244012460694
    DOI: 10.1177/2158244012460694
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2158244012460694
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2158244012460694?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:2:y:2012:i:3:p:2158244012460694. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.