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The Masculine Image of Presidents As Sporting Figures

Author

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  • Aaron J. Moore
  • David Dewberry

Abstract

This article explores the role of the president identifying himself as a sporting figure, which can be successful as well as detrimental in the presidents’ overall public relations strategy, through an ideological criticism lens. To make this argument, the authors start by examining the role of sports in American popular culture and its relationship to a strong masculine image. Recognizing the value of publicity in the mediated political world, they then trace the evolution of the president from Eisenhower to Obama identifying himself as a sporting figure through the mass media. The article specifically focuses on the two most recent presidents’ use of sports and its effect on their masculine image. The authors conclude by addressing the implications of a future female president’s strategic use of sports.

Suggested Citation

  • Aaron J. Moore & David Dewberry, 2012. "The Masculine Image of Presidents As Sporting Figures," SAGE Open, , vol. 2(3), pages 21582440124, July.
    • Handle: RePEc:sae:sagope:v:2:y:2012:i:3:p:2158244012457078
    DOI: 10.1177/2158244012457078
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