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Electronic Retailing: Indian Scenario

Author

Listed:
  • Subrata Mitra
  • Anirudh Ralli
  • V. Somasekhar
  • Jojoe Cherian

Abstract

Electronic retailing or e-tailing has grown over the years and is expected to grow further in the coming years. The major challenges to the e-tailers worldwide are how to attract and retain customers, and how to streamline operations to become profitable. In India, e-tailing is a relatively new phenomenon, which is yet to pick up any significant volume. The major impediments to growth in e-tailing in India are lack of computer literacy, poor communications infrastructure and customer preference to shop in physical stores. It is expected that the government will take quick actions to improve infrastructure and remove legal and regulatory barriers to facilitate the growth of e-tailing. E-tailers, on the other hand, have to develop innovative strategies to increase their customer base, and streamline supply chain operations to turn a profit.

Suggested Citation

  • Subrata Mitra & Anirudh Ralli & V. Somasekhar & Jojoe Cherian, 2003. "Electronic Retailing: Indian Scenario," Paradigm, , vol. 7(1), pages 59-68, January.
    • Handle: RePEc:sae:padigm:v:7:y:2003:i:1:p:59-68
    DOI: 10.1177/0971890720030106
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