IDEAS home Printed from https://ideas.repec.org/a/sae/padigm/v12y2008i1p57-63.html
   My bibliography  Save this article

Determinants of Bank Selection in Delhi: A Factor Analysis

Author

Listed:
  • A. Sajeevan Rao
  • R. K. Sharma

Abstract

This paper presents the factors influencing the choice criteria in respect of selecting a bank. In particular, it finds those criteria which have become significantly important in motivating the choice. A quantitative methodology, using responses given by one hundred consumers, is employed in the analysis. Findings show that customization is a significant choice criterion which includes speed in services, convenient display of counters, continuous flow of information and rote of interest. Other factors which hove also increased in importance ore the reliability, brand name, and economic factors, such as interest rate paid and fees and charges levied. Locational factors, such as choosing a bank close to home or workplace, other services provided, and convenience ore also significant in importance in motivating choice of a bank.

Suggested Citation

  • A. Sajeevan Rao & R. K. Sharma, 2008. "Determinants of Bank Selection in Delhi: A Factor Analysis," Paradigm, , vol. 12(1), pages 57-63, January.
    • Handle: RePEc:sae:padigm:v:12:y:2008:i:1:p:57-63
    DOI: 10.1177/0971890720080108
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0971890720080108
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0971890720080108?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:padigm:v:12:y:2008:i:1:p:57-63. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.