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The Impact of Corporate Social Responsibility on Reputation: A Study on Top 100 Companies Operating in India

Author

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  • Loopamudra Baruah
  • N. M. Panda

Abstract

Corporate social responsibility (CSR) performance is judged against the disclosure made by the companies in their Sustainability Reports or Business Responsibility Reports. CSR theoretically as argued in the literature enhances company credibility and in turn, influences the perception of the stakeholders in improving Corporate Reputation (CR). This article examines this claim by empirically investigating the top 100 companies’ CSR disclosure and their reputational score. The analysis renders a finding which is contradictory to the common belief that CSR significantly impacts reputation building.

Suggested Citation

  • Loopamudra Baruah & N. M. Panda, 2021. "The Impact of Corporate Social Responsibility on Reputation: A Study on Top 100 Companies Operating in India," Metamorphosis: A Journal of Management Research, , vol. 20(2), pages 99-105, December.
    • Handle: RePEc:sae:metjou:v:20:y:2021:i:2:p:99-105
    DOI: 10.1177/09726225211051866
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