Women Entrepreneurs and Emerging Profession: A Study on Women Entrepreneurs Engaged in Home Delivery Catering Services in Salt Lake Area, Kolkata, West Bengal

In the present century, two significant developments are taking place in the global economy. One is women-owned businesses and the second is international trade. Women constitute half of the world's human resources. They are starting businesses at a rate twice than men both at traditional and in new ventures. In this perspective, a survey was conducted on women entrepreneurs who are engaged in home delivery catering services in Salt Lake area, Kolkata, West Bengal. The area represents middle income groups and affluent. This service has become a fast developing profession in this area. Mainly, Bengali housewives have come out of their traditional habits to tap this situation in the changed perspective. Educated Bengali housewives are quickly adapting to this profession as a source of income and as a source of pleasure to utilize their leisure time after having given adequate time for upbringing of their children and family. They are successfully running businesses with small capital from family and with a few helping hands and few delivery boys. They are the supervisors of their own businesses, the prospect of which they think is bright.