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Market Orientation and Performance: An Empirical Study of British SMEs

Author

Listed:
  • Kwaku Appiah-Adu

    (Portmouth Business School, Southsea)

  • Satyendra Singh

    (Southampton Business School, Southampton)

Abstract

In the context of small- and medium-sized enterprises (SMEs) in the UK, this paper investigates two key areas: the effects of market orientation on dimensions of performance and the moderating influences of market dynamism, competitive hostility and market growth on the market orienta tion- performance relationship. The authors find evidence of the existence of a strong and positive relationship between market orientation and sales growth of SMEs. The analysis also highlights the decisive role of competi tive environment in determining SME performance. The paper, however, cautions against overemphasising competitive influences to the neglect of distinctive capabilities of firms.

Suggested Citation

  • Kwaku Appiah-Adu & Satyendra Singh, 1998. "Market Orientation and Performance: An Empirical Study of British SMEs," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 7(1), pages 27-47, March.
    • Handle: RePEc:sae:jouent:v:7:y:1998:i:1:p:27-47
    DOI: 10.1177/097135579800700102
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    Citations

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    Cited by:

    1. Jolanta Mazur & Marianna Strzyżewska, 2010. "Managers’ and companies’ knowledge orientation as business performance drivers," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 22(2), pages 189-204.
    2. Zhu, Fengxia & Wei, Zelong & Bao, Yongchuan & Zou, Shaoming, 2019. "Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China," International Business Review, Elsevier, vol. 28(6), pages 1-1.
    3. Miklós Pakurár & Hossam Haddad & János Nagy & József Popp & Judit Oláh, 2019. "The Impact of Supply Chain Integration and Internal Control on Financial Performance in the Jordanian Banking Sector," Sustainability, MDPI, vol. 11(5), pages 1-20, February.
    4. Farrelly, Francis & Quester, Pascale & Clulow, Val, 2008. "Exploring Market Orientation and Satisfaction of Partners in the Sponsorship Relationship," Australasian marketing journal, Elsevier, vol. 16(2), pages 51-66.

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