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A Comparison between Museum, Hotel, and Tourist Sector Sites in a Country in Southeast Asia

Author

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  • Yun-Ke Chang

    (Yun-Ke Chang is an Associate Professor at Nanyang Technological University, School of Communication and Information, Singapore. E-mail: ykchang@ntu.edu.sg)

  • Miguel Angel Morales-Arroyo

Abstract

The objective of this study is to compare three different kinds of portals in a country in Southeast Asia using a comprehensive set of evaluation criteria for e-commerce sites. The three types of business including hotels, museums, and tourism sectors were selected randomly. Three independent observers evaluated fifteen sites, and their results were consolidated to a single data set for analysis. Multidimensional Scaling was used to reveal patterns found in the data. The two dimensions in the MDS map were found to be associated with user perceived trustworthiness and transaction speed. In general, tourism sites do better in navigation and content categories; hotel sites do better in interface and reliability categories. Museum sites have more similarity as they are closer to each other in the MDS map. However, foreign language support was not observed on websites.

Suggested Citation

  • Yun-Ke Chang & Miguel Angel Morales-Arroyo, 2012. "A Comparison between Museum, Hotel, and Tourist Sector Sites in a Country in Southeast Asia," Jindal Journal of Business Research, , vol. 1(1), pages 43-51, June.
    • Handle: RePEc:sae:jjlobr:v:1:y:2012:i:1:p:43-51
    DOI: 10.1177/227868211200100104
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