IDEAS home Printed from https://ideas.repec.org/a/sae/intare/v26y2023i3p211-234.html
   My bibliography  Save this article

Soft Power in emerging economies: A partial least squares – structural equation modeling exploratory analysis of the effects on outward foreign direct investment

Author

Listed:
  • Ricardo E. Buitrago R.

    (Tecnologico de Monterrey, Mexico; Universidad del Rosario, Colombia)

  • James Rajasekar

    (7349Morningside University, USA)

  • Jorge Alcaraz

    (27808Universidad de Monterrey, Mexico)

Abstract

This article discusses the linkage between Soft Power institutional conditions and their effects on inward foreign direct investment (IFDI) as a mediator of outward foreign direct investment (OFDI). We measured Soft Power through the use of selected indicators between 2016 and 2019. To evaluate the proposed Soft Power constructs and their relationship with IFDI – OFDI, we applied partial least squares – structural equation modeling (PLS-SEM) analysis. The model outcomes suggest that Government, Business, Culture, and Diplomacy conditions have a significant and positive effect on IFDI and OFDI. The findings are context-moderated due to the heterogeneity of the emerging economies evaluated.

Suggested Citation

  • Ricardo E. Buitrago R. & James Rajasekar & Jorge Alcaraz, 2023. "Soft Power in emerging economies: A partial least squares – structural equation modeling exploratory analysis of the effects on outward foreign direct investment," International Area Studies Review, Center for International Area Studies, Hankuk University of Foreign Studies, vol. 26(3), pages 211-234, September.
    • Handle: RePEc:sae:intare:v:26:y:2023:i:3:p:211-234
    DOI: 10.1177/22338659231152397
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/22338659231152397
    Download Restriction: no
    File URL: https://libkey.io/10.1177/22338659231152397?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:intare:v:26:y:2023:i:3:p:211-234. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.hufs.ac.kr/user/hufsenglish/re_1.jsp .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.