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The Associative Group Analysis Method and Evaluation Research

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  • Rita Mae Kelly

    (Arizona State University)

Abstract

This article presents an overview, description, and assessment of the Associative Group Analysis method for studying conceptual development and changes in belief systems. Three specific applications to evaluation research tasks are used to illustrate its potential. AGA is found to be particularly useful when cross-cultural issues, beliefs, integration, and adaptation are at issue. Evaluators are encouraged to explore AGA's utility.

Suggested Citation

  • Rita Mae Kelly, 1985. "The Associative Group Analysis Method and Evaluation Research," Evaluation Review, , vol. 9(1), pages 35-50, February.
  • Handle: RePEc:sae:evarev:v:9:y:1985:i:1:p:35-50
    DOI: 10.1177/0193841X8500900103
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    References listed on IDEAS

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    1. Szalay, Lorand B. & Kelly, Rita Mae, 1982. "Political Ideology and Subjective Culture: Conceptualization and Empirical Assessment," American Political Science Review, Cambridge University Press, vol. 76(3), pages 585-602, September.
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