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A Comparison of Web-Based and Paper-Based Survey Methods

Author

Listed:
  • Corey Greenlaw

    (Fresno County Office of Education)

  • Sharon Brown-Welty

    (California State University, Fresno, sharonb@csufresno.edu)

Abstract

Web-based surveys have become more prevalent in areas such as evaluation, research, and marketing research to name a few. The proliferation of these online surveys raises the question, how do response rates compare with traditional surveys and at what cost? This research explored response rates and costs for Web-based surveys, paper surveys, and mixed-mode surveys. The participants included evaluators from the American Evaluation Association (AEA). Results included that mixed-mode, while more expensive, had higher response rates.

Suggested Citation

  • Corey Greenlaw & Sharon Brown-Welty, 2009. "A Comparison of Web-Based and Paper-Based Survey Methods," Evaluation Review, , vol. 33(5), pages 464-480, October.
    • Handle: RePEc:sae:evarev:v:33:y:2009:i:5:p:464-480
    DOI: 10.1177/0193841X09340214
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