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Shifting New Media: From Content to Consultancy, from Heterarchy to Hierarchy

Author

Listed:
  • Scott Lash

    (Centre for Cultural Studies, Goldsmiths College, University of London, London SE14 6NN, England)

  • Andreas Wittel

    (Department of English and Media Studies, Nottingham Trent University, Nottingham NG11 8NS, England)

Abstract

This is a detailed case history of one of London's iconic new-media companies, AMX Studios. Some of the changes in this firm, we assume, are not atypical for other firms in this sector. In particular we want to draw attention to two transformations. The first change in AMX and in London's new-media industry more generally refers to the field of industrial relations. What can be observed is a shift from a rather heterarchically organised new-media industry towards a more hierarchically organised one, a shift from short-term project networks to long-term client dependency. The second change refers to new-media products and services. We want to argue for a shift from cool content production towards consultancy and interactive communications solutions.

Suggested Citation

  • Scott Lash & Andreas Wittel, 2002. "Shifting New Media: From Content to Consultancy, from Heterarchy to Hierarchy," Environment and Planning A, , vol. 34(11), pages 1985-2001, November.
    • Handle: RePEc:sae:envira:v:34:y:2002:i:11:p:1985-2001
    DOI: 10.1068/a34207
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    References listed on IDEAS

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    1. Monique Girard & David Stark, 2001. "Distributing Intelligence and Organizing Diversity in New Media Projects," Working Papers 01-12-082, Santa Fe Institute.
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    Cited by:

    1. Peter B. Doeringer & Pacey Foster & Stephan Manning & David Terkla, 2013. "Project-based industries and craft-like production: structure, location and performance," Chapters, in: Frank Giarratani & Geoffrey J.D. Hewings & Philip McCann (ed.), Handbook of Industry Studies and Economic Geography, chapter 4, pages 99-151, Edward Elgar Publishing.
    2. Heydebrand, Wolf, 2009. "Accounting for great expectations: Lessons from the new media surge for critical management theory," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 20(3), pages 418-444.

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