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Entrepreneurial Risk: Jordan Baltimore and Oyster Digital Media

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  • Michael W. Lawless

Abstract

As the global economic downturn entered the last quarter of 2009, Jordan Baltimore, a young but experienced entrepreneur, had to consider alternative funding for his start–up company, Oyster Digital Media. He had planned for venture capital to develop his “Oysters†—electronic shelf tags for retail stores. He was ready to launch his business just as funding became scarce and uncertain. Should he continue to try for venture capital? Angel investors or Friends–and–Family were alternatives, but they could involve less money and delay.

Suggested Citation

  • Michael W. Lawless, 2013. "Entrepreneurial Risk: Jordan Baltimore and Oyster Digital Media," Entrepreneurship Theory and Practice, , vol. 37(5), pages 1229-1245, September.
    • Handle: RePEc:sae:entthe:v:37:y:2013:i:5:p:1229-1245
    DOI: 10.1111/j.1540-6520.2012.00527.x
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    Cited by:

    1. Luminița Gabriela Istrate, 2019. "The Role of Credits and Bank Guarantee Letters in Financing Trading Companies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 601-606, August.
    2. Dragos Ilie, 2015. "Credits and Bank Guarantee Letters in Entrepreneurship Development During Crisis," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(38), pages 212-212, February.

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