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Proceedo: Finding the Right CEO for Future Growth

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  • Alice de Koning
  • Edward Maravanyika

Abstract

The founders and employees at Proceedo, an eProcurement firm based in Stockholm, were looking for a new CEO, an older, experienced executive with a track record in sales to mature companies. They had achieved many of their early growth and product development goals; now they need a new CEO to expand their customer base. The founders wanted to create a large, international company, and they believed new leadership was needed to push to the next level of growth.

Suggested Citation

  • Alice de Koning & Edward Maravanyika, 2004. "Proceedo: Finding the Right CEO for Future Growth," Entrepreneurship Theory and Practice, , vol. 28(3), pages 249-260, May.
    • Handle: RePEc:sae:entthe:v:28:y:2004:i:3:p:249-260
    DOI: 10.1111/j.1540-6520.2004.00042.x
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