Beyond Soft Power

The concept of ‘soft power’ impoverishes our understanding of politics. It assumes (i) the world has never encountered instances of ‘soft power’ before or knows no better when encountering it; (ii) culture cannot have any interests, agency or impact of its own; and (iii) it cannot capture the state. History—especially from India and China—debunks these assumptions. I propose a contrasting concept, cultural power. It turns ‘soft power’ on its head by (i) articulating the state as ontology, not instrument; accordingly, (ii) culture can generate its own centre (or centres) of gravitas that (iii) invariably outstrips the state in purpose and identity. To demonstrate, I draw on recent filmic representations from India and China. These replay the power of historical culture, like Hindu reincarnation and/or Confucian love, through a contemporary venue. I conclude with some implications of cultural power for politics, in general, and world politics, in particular.