IDEAS home Printed from https://ideas.repec.org/a/sae/anjomc/v1y2004i2p147-160.html
   My bibliography  Save this article

Cool King Limited

Author

Listed:
  • N. Ravichandran

    (Indian Institute of Management, WIN h 3, Vastrapur, Ahmedabad 380 015, India. nravi@iimahd.ernet.in)

  • P. K. Sinha

    (Indian Institute of Management, WIN h 3, Vastrapur, Ahmedabad 380 015, India. pksinha@iimahd.ernet.in)

Abstract

This case details the decision facing Cool King Limited, one of the leading businesses in India dealing with the installation of central air conditioning. So far it has had only a token presence in the window air conditioning business, but is now looking to expand into it as explosive growth in the industry is predicted in the near future. However, this change of focus from central air conditioning to window air conditioning is likely to affect the sales of central air conditioners, which is already on the decline, and may prevent Cool King from venturing into other related businesses such as sales of refrigerators.

Suggested Citation

  • N. Ravichandran & P. K. Sinha, 2004. "Cool King Limited," Asian Journal of Management Cases, , vol. 1(2), pages 147-160, September.
    • Handle: RePEc:sae:anjomc:v:1:y:2004:i:2:p:147-160
    DOI: 10.1177/097282010400100204
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/097282010400100204
    Download Restriction: no
    File URL: https://libkey.io/10.1177/097282010400100204?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:anjomc:v:1:y:2004:i:2:p:147-160. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.