IDEAS home Printed from https://ideas.repec.org/a/sae/anjomc/v16y2019i2p149-161.html
   My bibliography  Save this article

WRC Auto Sendirian Berhad: Potential to Survive after Crisis

Author

Listed:
  • Jihad Mohammad
  • Farzana Quoquab

Abstract

Iskandar Shah, the outlet manager of WRC Auto Sdn Bhd, was an authorized local car dealer who was facing challenges that he never anticipated throughout his working experience. On March 11, 2011, an earthquake and tsunami occurred in Japan and Perodua’s main supplier, Daihatsu, was affected seriously by this natural disaster. Later on, Perodua, officially, stopped their production temporarily for Viva and Myvi. The car components were not enough to supply to the Malaysian car producers, which caused a shortage of new cars in the country. The manufacturers in Japan had estimated 3 months to recover their business operations. Iskandar knew that sales of Viva and Myvi would drop and he needed to plan other alternatives to sustain the business during the 3 months’ supply shortage. He had to come up with a different strategy while waiting for the supply chain to recover in July 2011.

Suggested Citation

  • Jihad Mohammad & Farzana Quoquab, 2019. "WRC Auto Sendirian Berhad: Potential to Survive after Crisis," Asian Journal of Management Cases, , vol. 16(2), pages 149-161, September.
    • Handle: RePEc:sae:anjomc:v:16:y:2019:i:2:p:149-161
    DOI: 10.1177/0972820119856148
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0972820119856148
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0972820119856148?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:anjomc:v:16:y:2019:i:2:p:149-161. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.