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US Denim Mills: Quest for Alternative Fuel Sources in the Wake of Energy Crisis (A)

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  • Ashar Saleem
  • Syed Zahoor Hassan

Abstract

This case describes how one company in the textile sector of Pakistan is employing innovative ways to overcome the energy crisis which is seriously impacting its production processes. The case starts in August 2008 when the company’s Chief Executive, Shujaat Mirza, in consultation with his team members, had to take a number of decisions about an alternative energy source for steam generation. Steam is an important component required in the process of manufacturing denim jeans. The decisions were about procurement of alternative biomass-based fuel and the related machinery to effectively burn the biomass fuel and produce process steam. Part A of the case ends at the point where all the important factors affecting decisions have been laid out. Part B explains what actually happened after the team had taken up and implemented the alternative system. This part also offers a follow-up to this alternative steam generation system regarding its status in September 2014. The case can be taught to explain the processes, prospects and problems of innovative ventures and to highlight the strengths and limitations of managerial decision-making.

Suggested Citation

  • Ashar Saleem & Syed Zahoor Hassan, 2015. "US Denim Mills: Quest for Alternative Fuel Sources in the Wake of Energy Crisis (A)," Asian Journal of Management Cases, , vol. 12(1), pages 84-101, March.
    • Handle: RePEc:sae:anjomc:v:12:y:2015:i:1:p:84-101
    DOI: 10.1177/0972820115579482
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