Consultancy Services for SMEs’ Market
AbstractTo define the portfolio of a service-oriented company, some consultants found useful the development and offer for a special product, different from the services and products available for other consultants. It is easy to realize that such special product (which can be a training package, a business diagnosis tool, an information system etc.) can represent the competitive advantage of the consultant if it satisfies a need perceived by the customer, and if the consultant is successful in product marketing. Such special product must be different from the comparable products provided by other consultants, or superior. The difference must be real, not fictive.
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Bibliographic InfoArticle provided by Romanian Statistical Review in its journal Romanian Statistical Review Supplement.
Volume (Year): 60 (2012)
Issue (Month): 4 (November)
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company portfolio; consultant; SME; market competition; consultancy company;
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